On November 10, the NHFPC published a report on the results of monitoring the health literacy of Chinese residents. According to the report, the health literacy rating of urban and rural residents in China in 2012 was 8.8 percent, an increase of 2.32 percentage points over 2008. In order to further improve the health literacy rating of Chinese residents, the central government would go on subsidizing promotion actions taken by local governments to increase health literacy among residents. Efforts would be made to do commonwealth advertising, promote health-related lectures, monitor health literacy and the spread of smoking, build health promoting hospitals, and provide health education on some priority diseases and priority fields. Greater efforts were made to deepen the “China Health Travel and National Action to Improve Health Literacy,” whose theme in 2013 was the “rational administration of drugs.” Efforts were made to strengthen collaboration with media outlets and roll out such activities as: lectures on how to keep and improve health in some cities; the construction of healthy life experiencing zones; bus-based health promotions in communities; publicity events stressing the importance of rational administration of drugs in different types of schools for the purpose of disseminating health knowledge to communities, classrooms and households.