The National Health and Family Planning Commission (NHFPC) held a conference on June 28 to launch the 2014 “Healthy China” publicity incentive plan. Cui Li, vice-minister of the NHFPC, attended the conference and delivered a speech.

Organized by the department of communications at the NHFPC, the “Healthy China” publicity incentive plan aims at deepening understanding of health and family planning work for news media. The 2013 event has been supported by the All-China Journalists Association. Last year, journalists and health and family planning staff experienced each other’s work to gather deeper insights on both. Many excellent news stories were written during that time.