July 11, 2014, is the 25th World Population Day. The National Health and Family Planning Commission (NHFPC) and Liaoning Provincial Government jointly held a publicity campaign in Shenyang on July 10. Cui Li, vice-minister of NHFPC, and He Min, vice-governor of Liaoning province, attended the event and gave speeches. The United Nations Population Fund (UNFPA), China, also sent representative to join the campaign.

Cui Li said the theme of this year’s World Population Day is “Investing in young people”; China would put forward the theme, “Promoting new ideas of marriage and child-bearing to build a wonderful life,” which aims to promote scientific and advanced ideas for marriage and child-bearing among young people.

These new ideas, including gender equality, family planning, population health, reproductive health and family harmony, will play an important role in improving the quality of family life.