Cui said advocating the new ideas of marriage and child-bearing should be combined with China’s family planning policy and maternal and child service.

A competition for public service advertising for marriage and child-bearing was also launched at the campaign.

Representatives from the Propaganda Department of the Central Committee of the CPC; State Administration of Press, Publication, Radio, Film and Television of the People’s Republic of China; All China Federation of Trade Unions, as well as young volunteers from Liaoning province, attended the event.